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Email Marketing Specialist

We are looking for a talented Email marketing specialist to generate the leads through email marketing strategies. Your main duties include running email marketing campaigns end-to-end, creating and managing email databases and sending emails/newsletters. Your role is to reach out to prospects through email campaigns and generate leads for web design and SEO.

Job Description -

  • Generating leads from the International market through email marketing, Data mining, and database development using different tools.

  • Develop and execute online lead generation marketing plans

  • Acquiring IT contacts for Web-based Applications Generating leads

  • Identify potential clients, exploring the international market

  • Implementing Email Marketing Campaigns

  • Building connections on LinkedIn for lead generation

  • Own, plan, and execute the maintenance and evolution of email campaign templates, lists, data feeds and interfaces

  • Well versed with Marketing Automation

  • Email/landing page creation, deployment and analysis

  • Analyze email campaign results and recommend changes for future email campaigns

  • Proactively identify and trouble-shoot multiple issues in complex marketing programs

Candidate Profile -

  • 2+ years of relevant email marketing specialist experience, preferably in B2B markets (legal, insurance, finance, real estate or consulting industries, a plus)

  • Should have sound knowledge of finding emails and validating

  • Bachelor's degree or equivalent professional experience

  • Excellent writing skills in English

  • Ability to develop and edit clear, concise, and grammatically correct copy

  • Ability to develop and maintain a clear and consistent brand voice

  • Working knowledge of social media, website and analytics tools

  • Create inbound marketing strategies to meet project goals.

  • Grow new leads by converting site and social media traffic through calls-to-action, landing pages, and lead generation content.

  • Continually look for new ways to generate leads and manage targeted list development.

  • Manage new and existing lead lists making sure all information is up to date on both excel files and CRM tools.

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