We are looking for a talented Email marketing specialist to generate the leads through email marketing strategies. Your main duties include running email marketing campaigns end-to-end, creating and managing email databases and sending emails/newsletters. Your role is to reach out to prospects through email campaigns and generate leads for web design and SEO.
Job Description -
Generating leads from the International market through email marketing, Data mining, and database development using different tools.
Develop and execute online lead generation marketing plans
Acquiring IT contacts for Web-based Applications Generating leads
Identify potential clients, exploring the international market
Implementing Email Marketing Campaigns
Building connections on LinkedIn for lead generation
Own, plan, and execute the maintenance and evolution of email campaign templates, lists, data feeds and interfaces
Well versed with Marketing Automation
Email/landing page creation, deployment and analysis
Analyze email campaign results and recommend changes for future email campaigns
Proactively identify and trouble-shoot multiple issues in complex marketing programs
Candidate Profile -
2+ years of relevant email marketing specialist experience, preferably in B2B markets (legal, insurance, finance, real estate or consulting industries, a plus)
Should have sound knowledge of finding emails and validating
Bachelor's degree or equivalent professional experience
Excellent writing skills in English
Ability to develop and edit clear, concise, and grammatically correct copy
Ability to develop and maintain a clear and consistent brand voice
Working knowledge of social media, website and analytics tools
Create inbound marketing strategies to meet project goals.
Grow new leads by converting site and social media traffic through calls-to-action, landing pages, and lead generation content.
Continually look for new ways to generate leads and manage targeted list development.
Manage new and existing lead lists making sure all information is up to date on both excel files and CRM tools.