Studies have shown that people remember 80% of what they See and Do, 20% of what they Read and 10% of what they Hear. Brands that responded to customer interest in imagery saw more success with their digital marketing efforts in 2015-16 than the ones who still churn out banal keyword stuffed content. Also, stock images are not enough.
A business needs to build its own collection of creative images to use its content. It may need to hire the services of professional photographers and graphic designers. The investment in a database of original, creative images does help. Infographics are also becoming the models to communicate large amounts of complex information in a visibly pleasing and logical way. These are developed by professional agencies offering search engine optimization services.
Along with static images, the impact of videos cannot be underestimated and all major brands maintain their presence on YouTube to share new product/service launches, product demonstrations, or just to educate/entertain their customers with news and updates from their industry. More than 1 billion unique audience visit YouTube each month and many of the videos viewed are shared across social networking sites. The power of visual content will continue to be used throughout 2017.
Personalisation and customisation of marketing content is becoming more important. As you work to spark up your brand’s image, it’s good to have a team of talented professionals for developing content that inspires your customers and gets shared across platforms.