MOVING FROM FORCEFUL TO INVITING CALL TO ACTION

Content marketers are usually obsessed with the idea of developing a flawless call-to-action (CTA). However, this can often take things in the opposite direction. It may repel your target audiences who do not wish to feel compelled or rushed into making a decision. A marketer can be more successful in her/his aim by making the CTAs less compelling,


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THE POWER OF VISUAL MEDIA FOR SEARCH ENGINE OPTIMIZATION

Studies have shown that people remember 80% of what they See and Do, 20% of what they Read and 10% of what they Hear. Brands that responded to customer interest in imagery saw more success with their digital marketing efforts in 2015-16 than the ones who still churn out banal keyword stuffed content. Also, stock images are not enough. A business


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