The Art of Strategic Content Maintenance

What happens to the content once you publish it? Is your work over and you move on to the next task? Or do you feel that maintaining web content should also be a duty? There are differing views on the subject. Majority of digital marketing companies do not find content maintenance exciting and typically overlook it. Content maintenance includes


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3 Things That Might Hamper Your Content Marketing Plan

Content Marketing has become the latest buzz word in the dictionary of the successful digital planners and marketers. But here are few things which can prove to be quite harmful to the content marketing plan for your brand: Not reaching the right audience: Successful businesses understand that customers have acute differences in shopping pref


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3 Ways to Manage Negative feedback in a Positive Way

Reviews and comments on social networks and websites help top access the business as well as work as a great marketing tool for the businesses of all sizes. Now-a-days, people highly rely on online reviews before making any purchase decision or any other service related decision.   There are few cases, when the company also receives nega


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Top 3 benefits of switching to custom application development

As per the numbers are to be believed, about 7.5 hours of an employee per week is saved by the use of custom applications. More than 82% of the business owners are now switching to custom application development to reap the benefits. The best part is that it gives tremendous freedom to partially or fully customize your application as per the busine


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Tips to choose a company for e commerce website development

Hiring a web or application developer to build your e-commerce site or money-generating mobile application can be a challenge, especially if you do not know what skills or experience the developer should have. Here are few things which should be kept in mind while picking up a company to design your e commerce website:


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Key components of a successful infographic design

Infographics have today become one of the integral part of the digital marketing plans.  They are easy to create and they’re the perfect avenue for engaging your readers, and establishing yourself as an industry thought leader. They are also visually attractive, memorable and easy to consume and share. Here are few tips to make the mo


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Three reasons you should invest in Social media marketing

At the present circumstances, over 84% of the  marketers have been using social media in one form or other to leverage its potential and market their bands more effectively. Not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all th


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10 REASONS OpenCart IS IDEAL FOR YOUR ONLINE E-COMMERCE BUSINESS

In the online environment, every e-merchant has to discover e-Commerce solutions in order to choose the best one. Among the variety of available shopping carts, OpenCart is recognized as one of the top-end solutions that combines flexibility, simplicity and multi-functionality. It is perfect for small and large scale businesses.


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10 BENEFITS OF WordPress FOR SMALL BUSINESSES

One of the popular myths propagated about WordPress is that, it is just a blogging platform. What started as a blogging platform in 2003, has today taken the shape of a complete Content Management software (CMS), empowering many small and emerging businesses to access a more manageable, cost-effective website. WordPress is a robust content manag


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10 REASONS TO SELECT CAKE PHP FOR LONG WEBSITE PROJECTS

Dynamic web applications have become the modern day need of the SMEs globally. The open source solutions, which predominantly rival the major software vendors, are providing an opportunity to jump form a simple website to a true e-commerce gateway. There are times when simple Wordpress and “plug-ins” do not meet your requirements, and y


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